Case studyMultilingual WordPress setup
FlyPix AI: one WordPress website, 11 languages.
- 100% Job Success on Upwork
- 700+ websites launched
- Since 2015
The challenge
A global audience, and one English website
The brief
Buyers worldwide. One language.
- Prospects in Germany, the Middle East, Japan, Korea, China and beyond, reading an English-only site
- Separate websites per country would mean 11 sites to update every time a page changed
- Arabic reads right to left, so a straight copy of each layout would not work
What we delivered
TranslatePress, set up for SEO from day one.
- 10 extra languages on the same WordPress site, each in its own folder such as /de/ and /ar/
- Translated page titles, headings, menus and buttons in every language
- hreflang tags, an x-default and a canonical web address on every page
- Right-to-left Arabic pages, and a language switcher in the menu
Our process
How we made FlyPix AI multilingual
01
Plan the languages
02
Set up TranslatePress
03
Translate the site
04
SEO checks
05
Arabic and testing
Multilingual SEO
Google shows the right language in each country.
- hreflang tags
- x-default
- Canonical per language
- Multilingual sitemap
- Translated SEO titles
- Right-to-left Arabic
The result
Same website, 11 languages
Site structure
11 web addresses
Search
Translated SEO titles
Interface
Translated buttons
Technical SEO
hreflang tags
Selling to more than one country?
Why PhpYouth
The team behind 700+ websites since 2015
Before you ask
Multilingual WordPress questions
What did PhpYouth set up for FlyPix AI?
We set up TranslatePress on FlyPix’s Elementor website for 11 languages: language folders, the language switcher, translated pages, menus, buttons and SEO titles, hreflang tags and right-to-left Arabic. We also built the website itself from Figma, which has its own case study.
Is flypix.ai still running this setup?
No. Our WordPress setup ran from summer 2024 to autumn 2026. FlyPix has since moved its website to a different platform, so the images on this page come from the site as we set it up.
TranslatePress or WPML: which is better?
Both work well with Elementor. TranslatePress lets you translate on the live page and is simpler for most teams. WPML suits very large sites with complex translation workflows. We recommend one after looking at your site.
Do you translate the content as well?
We can set up automatic translation with DeepL or Google and then have key pages reviewed, or work with your own translators. Automatic translation alone is rarely good enough for headings and sales pages.
Will a multilingual website help our SEO?
It lets each language version rank in its own country, as long as hreflang, canonical tags and the sitemap are set up correctly. We set those up and check them in every language.
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