WooCommerce Migration Plugins can make transferring your online store much easier and more secure. Whether you’re moving to a new host, switching domains, or consolidating two WooCommerce stores into one, manually copying products, orders, customers, and coupons is a good way to lose data, break URLs, or spend a weekend you’ll never get back.
What You'll Learn
The good news: you don’t need a developer to do this well. In this guide, we’ve tested and compared the 10 best WooCommerce migration plugins for 2026, based on what they actually migrate, how much they cost, and where each one falls short. By the end, you’ll know exactly which plugin fits your situation, whether that’s a full site move, a bulk product import, or just customer and order data.
What Does “WooCommerce Migration” Actually Mean?
“WooCommerce migration” covers a few different jobs, and the right plugin depends entirely on which one you’re doing:
- Full site migration: moving your entire WordPress installation (theme, plugins, uploads, database) to a new host or domain.
- Product migration: transferring products, variations, categories, and images between two WooCommerce stores.
- Order and customer migration: moving transactional data like orders, coupons, subscriptions, and customer accounts.
- Platform migration: switching from Shopify, Magento, BigCommerce, or another cart entirely, over to WooCommerce.
Trying to use one all-purpose tool for all four is usually where migrations go wrong. A site-cloning plugin like All-in-One WP Migration won’t cleanly export just your product catalog, and a product importer won’t touch your theme files. Match the tool to the job, and the whole process gets a lot less stressful.
Quick Comparison: 10 Best WooCommerce Migration Plugins
| Plugin | Best For | Free Version? | Starting Price | Formats |
|---|---|---|---|---|
| WebToffee Product Import Export | Moving products between WooCommerce stores | Yes | $0–$149/yr | CSV, XML, TSV, Excel |
| All-in-One WP Migration | Full site + host migration | Yes (512MB limit) | $69/yr | .wpress |
| Advanced Order Export | One-time bulk order export | Yes | Free (Lite) | CSV, XML, XLS, JSON |
| WebToffee Order/Coupon/Subscription Export Import | Moving live orders and subscriptions | Yes | $0–$149/yr | CSV, XML, TSV, Excel |
| WP All Import + WooCommerce Add-On | Complex, developer-controlled imports | No (add-on) | ~$99/yr | CSV, XML, Excel |
| UpdraftPlus | Backup-first site migration | Yes | ~$70/yr | Zip archives |
| WebToffee Users & Customers Import Export | Migrating customer accounts | Yes | $0–$99/yr | CSV, XML, Excel |
| LitExtension | Switching from Shopify/Magento to WooCommerce | Demo only | From ~$59 | Platform-to-platform |
| WooCommerce Customer/Order/Coupon Export | Automated recurring exports | No | Paid only | CSV, XML |
| WP Import Export Lite | General WordPress content migration | Yes | Free + add-ons | CSV, XML |
Pricing changes over time and varies by license tier, always confirm current pricing on the vendor’s site before buying.
1. WebToffee Product Import Export for WooCommerce
If your migration job is really “move my products from Store A to Store B,” this is the plugin to reach for. It’s built by WebToffee and handles simple, variable, grouped, and affiliate products, in CSV, XML, TSV, or Excel format, with column mapping that takes the guesswork out of matching your old fields to WooCommerce’s.
The bulk import/export covers product images, categories, tags, reviews, and custom fields, not just the basic price-and-title data most free tools stop at. Filtering lets you export a subset (say, only products in one category) instead of your entire catalog every time.
Pros
- Handles every WooCommerce product type, including subscriptions and external products
- Automated column mapping saves real setup time
- FTP/SFTP support for scheduled, hands-off transfers
Cons
- Free version caps out on product types and file formats
- Doesn’t touch orders, customers, or your theme — products only
Best for: Store owners consolidating product catalogs or bulk-updating thousands of listings without touching a database.
2. All-in-One WP Migration
Free (512MB limit)
Unlimited Extension $69/yr and Pro $99/yr
This is the plugin for when you’re not just moving products, you’re moving the whole store: theme, plugins, media, and database, all in one .wpress archive. It’s a genuine one-click tool, which is exactly why it’s the most popular WordPress migration plugin around, and it’s what we’d point a non-technical store owner toward first.
The free version works fine for smaller stores, but caps imports at 512MB, which most active WooCommerce stores with product images and order history will blow past fast. The Unlimited Extension ($69/year) removes that ceiling. If you also want scheduled cloud backups and direct integration with 15+ storage providers, the Pro plan ($99/year, covers up to 50 sites) bundles both migration and backup in one license, which is genuinely good value if you manage more than one site.
Pros
- Moves your entire site in one file, no separate database export needed
- Built-in find-and-replace updates URLs automatically on import
- Trusted by large organizations (used internally at Harvard, Stanford, and others), a decent proxy for reliability at scale
Cons
- 512MB free limit is restrictive for stores with a media-heavy catalog
- Extensions are billed separately if you only need one feature (e.g., just larger uploads)
Best for: Moving a whole WooCommerce site to a new host or domain without manually handling the database.
