Gravity Forms Integrations help your WordPress forms do more than collect messages. With the right add-on, a single form can take payments, add leads to your CRM, grow your email list and alert your team, all at once.
What You'll Learn
The problem? There are dozens of options, and most site owners only need a few. So in this guide, we picked the 10 best integrations, explained what each one does, and showed which plan you need. You will also learn how to set them up and what changes are coming in 2027.
What Are Gravity Forms Integrations?
Gravity Forms Integrations are add-ons that send your form data to other apps automatically. For example, when someone fills out a contact form, their details can go straight to HubSpot, Mailchimp or Slack. You do not need to copy anything by hand.
Most integrations work through a simple “feed.” A feed tells Gravity Forms which app to send data to, which fields to match, and when to send it. You can even add conditional logic, so data only moves when certain answers are chosen.
Why They Matter for Your Business
- Save hours every week: no more manual data entry
- Respond faster: leads reach your sales team in seconds
- Reduce errors: data moves cleanly between tools
- Get paid sooner: collect payments right inside the form
- Track results: see which forms bring real conversions
The 10 Best Gravity Forms Integrations at a Glance
- Stripe for card payments and subscriptions
- PayPal Checkout for trusted online payments
- Mailchimp for email list growth
- HubSpot for lead capture and CRM
- Salesforce for enterprise sales teams
- Zapier for connecting thousands of apps
- Slack for instant team alerts
- Webhooks for custom developer connections
- User Registration for membership sites
- Google Analytics for conversion tracking
10 Ways to Connect WordPress with Gravity Forms Integrations
1. Stripe: Accept Payments Without Leaving the Form
Stripe is the top choice for online payments. It lets you sell products, take deposits or run monthly subscriptions. Customers can pay with cards, Apple Pay or Google Pay.
- Best for: service businesses, online stores and coaches
- Plan needed: Pro or Elite
2. PayPal Checkout: Give Buyers a Familiar Option
Many people trust PayPal more than a new checkout page. This add-on shows PayPal, Venmo and Pay Later buttons, so buyers can pay the way they prefer.
- Best for: donations, event tickets and international sales
- Plan needed: Pro or Elite
3. Mailchimp: Turn Visitors into Subscribers
Connect any form to your Mailchimp audience. You can add tags, map custom fields and only subscribe people who tick the opt-in box. As a result, your list stays clean and compliant.
- Best for: bloggers, newsletters and lead magnets
- Plan needed: all plans
4. HubSpot: Send Every Lead to Your CRM
The HubSpot add-on creates or updates a contact each time a form is submitted. Your sales team sees the lead’s full details right away and can follow up while interest is high.
- Best for: agencies, B2B companies and growing sales teams
- Plan needed: all plans
5. Salesforce: Built for Bigger Sales Pipelines
If your company runs on Salesforce, this add-on pushes form entries into leads, contacts or custom objects. It removes a major gap between your website and your sales process.
- Best for: enterprise and B2B teams
- Plan needed: Elite
6. Zapier: Connect Almost Any App
No native add-on for your favorite tool? Zapier solves that. It links Gravity Forms with thousands of apps, including Google Sheets, Trello, Asana and Notion. You build each connection with simple clicks, not code.
- Best for: anyone who uses tools outside the official add-on list
- Plan needed: Pro or Elite
7. Slack: Never Miss a Hot Lead
Get a Slack message the moment someone submits a quote request or support ticket. Your team can react in minutes instead of hours.
- Best for: sales teams, support desks and remote teams
- Plan needed: Pro or Elite
8. Webhooks: Custom Connections for Developers
Webhooks send form data to any external URL or API. Developers use them to connect forms with booking engines, ERPs, private dashboards and custom apps.
- Best for: developers and businesses with custom systems
- Plan needed: Elite
9. User Registration: Build Member and Client Portals
This add-on turns a form into a sign-up page. It creates WordPress user accounts, sets user roles and lets members update their profiles from the front end.
- Best for: membership sites, online courses and client portals
- Plan needed: Elite
10. Google Analytics: Measure What Works
Track form submissions as conversions in Google Analytics or Google Tag Manager. This way, you can see which pages, ads and campaigns bring real leads.
- Best for: marketers and anyone running paid ads
- Plan needed: Elite
Gravity Forms Integrations by Plan
Every plan includes some integrations, but the best ones sit in the higher tiers. Here is a quick breakdown.
| Plan | Price per year | Sites | Integrations included |
|---|---|---|---|
| Basic | $59 | 1 | Mailchimp, HubSpot, ActiveCampaign, Brevo, MailerLite, Cloudflare Turnstile |
| Pro | $159 | 3 | Basic plus Stripe, PayPal Checkout, Square, Zapier, Slack, Trello, Zoho CRM |
| Elite | $259 | Unlimited | Pro plus Salesforce, Webhooks, User Registration, Google Analytics, Surveys, Quizzes |
Prices checked October 2026. Always confirm the latest offer on the official Gravity Forms pricing page.
How to Choose the Right Integrations
You do not need all ten. Instead, start with your main goal.
- Want more leads? Start with HubSpot or Mailchimp.
- Want to sell online? Add Stripe and PayPal.
- Want faster teamwork? Use Slack and Zapier.
- Need custom workflows? Choose Webhooks or Salesforce.
How to Set Up Gravity Forms Integrations
Setting up most add-ons takes less than 10 minutes. Follow these steps:
- Go to Forms > Add-Ons in your WordPress dashboard.
- Install and activate the add-on you want.
- Open Forms > Settings and connect your account with an API key or login.
- Edit your form, then open Settings and select the add-on.
- Click Add New to create a feed.
- Match your form fields to the app’s fields.
- Add conditional logic if needed, then save.
- Submit a test entry and check that the data arrived.
Common Mistakes to Avoid
- Skipping the test entry before going live
- Forgetting to map required fields like email
- Sending every entry to your CRM, including spam
- Not adding a consent checkbox for email marketing
What Changes for Gravity Forms Integrations in 2027
Gravity Forms shipped several big updates in 2026 that make integrations faster and smarter:
- Background processing (2.10): add-on feeds and notifications run in the background, so users do not wait after clicking submit.
- Modern, accessible markup (3.0): cleaner HTML that works better with screen readers and themes.
- MCP support (3.1): AI assistants can now read and manage forms through the WordPress MCP Adapter.
Looking ahead, Gravity Forms 4.0 will remove legacy markup. No release date is confirmed yet. However, if you use custom CSS or older third-party add-ons, test them on a staging site early.
Frequently Asked Questions
What are the best Gravity Forms Integrations for small businesses?
Stripe, Mailchimp, HubSpot and Zapier cover most small business needs. Together, they handle payments, email marketing, lead tracking and automation.
Can I use Gravity Forms with Google Sheets?
Yes. The easiest way is through Zapier, which needs the Pro or Elite plan. Some third-party add-ons also offer a direct connection.
Are Gravity Forms Integrations free?
Official add-ons are included with your license at no extra cost. However, each add-on is tied to a specific plan, so you may need Pro or Elite to unlock some of them.
Does Gravity Forms work with WooCommerce?
Yes. Third-party add-ons let you use Gravity Forms on WooCommerce product pages for custom options, quotes and order details.
Do integrations slow down my website?
No. Since version 2.10, most feeds run in the background, so your forms stay fast for visitors.
Final Thoughts: Start Small, Then Grow
The best Gravity Forms Integrations are the ones that remove manual work from your day. Start with one or two that match your biggest goal. Then add more as your business grows.
Whether you want more leads, faster payments or smarter automation, Gravity Forms gives you a reliable way to connect WordPress with the tools you already use.
Ready to connect your forms? Get Gravity Forms today and pick the plan that fits your goals.
Get Started with Gravity Forms →
Need help with setup? The PhpYouth team builds and connects Gravity Forms for businesses every day.
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